Meet Five Of Beautytap’s Diverse Experts And Discover Why Beauty Lovers Seek Their Guidance

by Tracy Teel

Need trusted advice before making product purchases? Ask an experienced industry expert.

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Need trusted advice before making product purchases? Ask an experienced industry expert.

With over 50,000 applicants to the innovative Beauty Expert program, this is a highly coveted role. These vetted professionals, all with a minimum of two years of experience, are given the opportunity to build their careers in the digital space. They gain valuable education from revered industry leaders through the hosted Masterclasses, receive and experience new cutting-edge products and write thoughtful, honest reviews that are shared with their clients, their social followers and the Beautytap community. 

So, without further ado, it’s time for a Meet and Greet!

Carmela (Chyla) Guerrero

• Professional Makeup Artist for Michael Kors, Anne Klein, BCBG and London Fog

• Former Chief Makeup Artist for NYX Cosmetics, Philippines

• 10 years of beauty industry experience

Peruse Chyla Guerrero’s portfolio, and you’ll see why her clients rely on her makeup recommendations. “Clients ask me to list the products I used on them the day after I’ve done their makeup because they’re heading to the store to buy them. That’s when you know they trust you.” Chyla stays abreast of skincare and makeup launches and refuses to use overhyped, low-performing products. “In my line of work, quality products are essential.  I won’t use or recommend a concealer that claims to be long-wearing if it cakes easily.“ 

Word of mouth has new clients seeking her advice. “I suggest products I’ve used not just on myself but also on my other clients. If it works for all of us, then those are the brands that I promote. Because of this, clients trust me and my recommendations, so they refer their families and friends to me.” And since she has such extensive experience working with different faces, she’s very attuned to what works for a number of age groups and skin types.

Click here to read the full article.

Halloween Make-up Transformation by Chyla Guerrero

Chyla Guerrero (Makeup by Chyla) is a Filipina makeup artist based in New York. She works as makeup artist to top brands such as Michael Kors, Anne Klein, BCBG & London Fog and more.

Catch her give a tutorial on how to transform into Nebula from the Avengers.

Click here to watch the feature.

5 Local Makeup Artists For The Best Halloween Transformations

by Alinea Hernandez

October 17, 2019

If you want to rock your next halloween party looking completely bizarre, out-of-this-world, and unexpected, elevating your makeup is the way to it.

Everyone is already on the look out for what  to go as for halloween and where to get it. And since 2019 has the biggest movie releases, we got a long list of icons to choose from. But, we all know it doesn’t just end there, right? When you get the seasonal to be extraordinary, why not make the most out of it and up the ante of transformation? And when I say something else, what I really mean was going for a peculiar halloween makeup look you never imagined you can internalize.

To give you an idea, here are the makeup artists you can book for your upcoming Halloween party.

Chyla Guerrero

Chyla Guerrero’s diverse takes on skull makeup prove how she’s a total expert on this macabre look. And it isn’t just a skeletal specialty, because she can help you morph to an edgy pop art or fierce animal creature for Halloween.

(EntrepTV) Passion to Profit

(Business World) Owning Halloween

by Zsarlene B. Chua
Oct 27, 2017

ASIDE FROM costumes that range from geeky to spooky, Halloween is also an event where people use makeup to transform themselves into characters for parties or even just for fun – and NYX is moving to own the holiday by doing a two-day live makeup session featuring its resident artists.

“It’s the first time we’re doing it. We chose Halloween because, as you know, NYX is a very expressive brand so we really bank on our creativity and artistry and professionalism. So we thought that Halloween is actually a celebration we can own since no other makeup brand has done that and NYX has the wide assortment of products to do it,” Sars Santos, brand manager of NYX Professional Makeup Philippines, told BusinessWorld during the brand’s first makeup session on Oct. 21 at its boutique in SM Megamall in Mandaluyong City.

Another session was held the next day, Oct. 22, in the same boutique.

For this holiday session, the company invited two of its resident artists – Chyla Guerrero, NYX Philippines’ resident chief and special effects makeup artist, and Karen Yiu, NYX Asia-Pacific guest makeup artist – to feature two looks for the season.

Ms. Guerrero, being a special effects makeup artist, created a “galaxy-themed, skull makeup” look featuring a palette which includes pinks, violets, greens, and blues while Ms. Yiu went the superhero road with a graphic novel-inspired Wonder Woman look.

The brand is known for a number of lip products which are cult favorites – notably its Soft Matte Lip Creams and Lip Lingerie.

Aside from the Halloween makeup demonstrations, Ms. Santos said they are planning to make these live sessions a regular occurrence “because while Halloween is something we want to own, it’s important for Filipinas to learn about different makeup techniques.”

The plan is to hold these sessions monthly, said Ms. Santos, as while Filipinas have slowly evolved through the years and are starting to experiment with bolder colors, she said “we still have room to grow” compared to countries like the US. These bold colors are now seen everywhere though the help of social media like YouTube and Instagram, which have helped Filipinas let loose their inhibitions and try out more colorful looks.

Aside from the monthly makeup sessions, she said that NYX also been very active on its social media pages (mostly Facebook) because it wants to engage with the market more.

“We want to be a digital brand because we know that’s where our main consumers are: the millennials,” she said.

Its more aggressive social media campaign has led to the introduction of its first FACE (Fine Artistry of Makeup Elites) Awards, a contest where budding makeup artists compete with each other in creating the most beautiful themed looks.

The winner get a year’s supply of makeup products, a cash prize of P50,000, and a trip to Los Angeles.

The title was won by Marlyn Ocampo.

“We saw the entries and when we compare it with the entries of other countries, the Philippines can compete and has a lot of talented artists,” said Ms. Santos.

(Preview) This Local Makeup Artist Creates the Scariest Halloween Looks

Chyla Guerrero shares her terrifying makeup secrets.

by Steph Sison
Oct 26, 2016

As the night of terror comes to a close, Halloween fanatics are getting frantic in getting their costumes tailored to perfection. But if you’re a costume crammer, maybe you should take notes from professional makeup artist Chyla Guerrero and put the spotlight from your clothes to your face instead.

Chyla is a self-taught professional makeup artist who specializes in wedding, advertorial, and editorial makeup. A graduate of Industrial Design from the University of Santo Tomas, Chyla worked as an exhibit designer before learning how to do makeup professionally. But unlike most makeup artists, Chyla is also gifted in special effects makeup. Below, she shares her experience and even some tips that you might find useful for Halloween.

Hi Chyla! How did you get into special effects makeup?

"I started doing special effects makeup four years ago, also on Halloween season, because I wanted to do special effects makeup on myself and post them online. The year after that, people would already book me to do their makeup for Halloween and the rest was history. I get asked to post video tutorials but I felt uncomfortable since I was used to being behind the scenes all the time."

(SPOT.ph) This Pinay makeup artist creates mind-blowing Halloween looks

Her goal is to create every face her masterpiece.

by Mimi Miaco
Oct 28, 2015

(SPOT.ph) Manila-based makeup artist Chyla Guerrero has built her portfolio around print advertisements and the pages of magazines. Although self-trained in the area of makeup artistry, she is an Industrial Design graduate of the University of Santo Tomas, which developed her meticulous attention to detail and color techniques. She left designing for prettifying brides and models. During the Halloween season, she skillfully comes up with fab scary looks. Face paint never looked this good.

Check out these jaw-dropping Halloween looks she created for her clients, and yes, on her own face.