by Tracy Teel
Need trusted advice before making product purchases? Ask an experienced industry expert.
Need trusted advice before making product purchases? Ask an experienced industry expert.
With over 50,000 applicants to the innovative Beauty Expert program, this is a highly coveted role. These vetted professionals, all with a minimum of two years of experience, are given the opportunity to build their careers in the digital space. They gain valuable education from revered industry leaders through the hosted Masterclasses, receive and experience new cutting-edge products and write thoughtful, honest reviews that are shared with their clients, their social followers and the Beautytap community.
So, without further ado, it’s time for a Meet and Greet!
Carmela (Chyla) Guerrero
Professional Makeup Artist for Michael Kors, Anne Klein, BCBG and London Fog
Former Chief Makeup Artist for NYX Cosmetics, Philippines
10 years of beauty industry experience
Peruse Chyla Guerrero’s portfolio, and you’ll see why her clients rely on her makeup recommendations. “Clients ask me to list the products I used on them the day after I’ve done their makeup because they’re heading to the store to buy them. That’s when you know they trust you.” Chyla stays abreast of skincare and makeup launches and refuses to use overhyped, low-performing products. “In my line of work, quality products are essential. I won’t use or recommend a concealer that claims to be long-wearing if it cakes easily.“
Word of mouth has new clients seeking her advice. “I suggest products I’ve used not just on myself but also on my other clients. If it works for all of us, then those are the brands that I promote. Because of this, clients trust me and my recommendations, so they refer their families and friends to me.” And since she has such extensive experience working with different faces, she’s very attuned to what works for a number of age groups and skin types.
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